“This loan poster by Electricité de France—to raise money for the construction of a hydro-electric dam—is an unusual one: it is the only Colin poster which I have seen in which the artist used the photomontage technique. This method, quite feasible with offset lithography, has been used with little frequency and less imagination today. But here it is quite effective, as Colin plugs into a photo of the dam in construction. The message is presented with clarity and force; it works well” (Colin, p. 11).
Le Belier, Paris
literature: Colin, 95