This is a rare proof of the famous poster; printed on the verso is a Louis Oury poster for “Cavalcade des Étudiants.” Although it appeared for only two years during the heyday of postermania (March 1897 to December 1899), this magazine exercised a major influence on poster designers and collectors alike. Bonnard’s poster was featured on the first page of the first issue, and it was seen as a declaration of intentions on the part of the posterists: we see the older woman—representing the Print—look with curiosity at the brash kid with her portfolio—representing the up-and-coming Poster—obviously ready to take over as the collectible of choice.
literature: (all var but PAI): Marx, 38; Bouvet, 44; DFP-II, 80; Gold, 89; Iskin, 24; PAI-XCII, 140