214
214
France, c. 1930
gauche and ink 54½ h × 38¼ w in (138 × 97 cm)
gauche and ink 54½ h × 38¼ w in (138 × 97 cm)
estimate: $14,000–17,000
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Two icons of French poster design teamed up to create this preparatory work for Renault. Using the same simple sans-serif typeface that the company employs today, the two artists added the French tricolor and a bold star to represent the brand. The Alliance Graphique logo is shown in the upper right corner, and the artists’ initials (LC) are included. On the verso is a copy of the trademark registration.
provenance: Estate of Charles Loupot
literature: PAI-XC, 40
This work will ship from Lambertville, New Jersey.