The small Amilcar was one of the sportiest French automobiles of the 1920s, and the dream car of every French couple of limited means. The company was launched by two Paris businessmen, Emil Akar and Joseph Lamy, in 1921. By 1930, Amilcar was prosperous enough to also produce large touring cars, but the company couldn’t escape the worldwide Depression and went out of business in 1939. Bold, flat colors add to the impact of this Chazelle poster, which shows a fashionable family on an outing to the shore. Note that the driver is on the right—during this period one could pick which side of the car was preferred for the steering wheel position.
H. Chachoin, Paris
literature: PAI-XCIII, 61