"Quiet at 100... with a Hotchkiss." A slogan, two windswept trees, a suggestion of road, and a streaking car. This poster has everything it needs and nothing it doesn't to advertise a smooth-running engine. The artist shows the same brilliant talent for compression as Raymond Gid (see PAI-XXI, 196). Marton was a Hungarian graphic artist who spent only a few years in Paris, including a brief stint in the Alliance Graphique studio, working for most of his life in Budapest. A word about the slogan: whether David Ogilvie knew it or not, it was the inspiration for his famous Rolls Royce headline some years back: "At 100 mph, the loudest sound you hear is the ticking of the clock."
Éditions STEP, Paris
literature: PAI-XXI, 308