Cycles Dilecta was founded by the racing bicyclist Albert Chichery in 1912. Eventually, he would buy out De Dion-Bouton and combine their markets for cycles, motorbikes, and even some automobiles. What’s interesting is that Favre’s design here seems to imitate the original logo of the manufacturer, in which an A is laid on top of a very ovular C.
Affiches Gaillard, Paris
literature: Crouse/Deco, p. 129; Weill/Art Deco, p. 189; PAI-LXXIX, 83