Loupot created two posters for Cointreau using the image of the commedia dell’arte clown Pierrot; one male (see PAI-XLV, 369) and one female, as seen here. Pierrot had been a staple of advertising for more than 30 years and Loupot was brought in to give a much-needed update to the clown. Loupot abstracts and stylizes the character into Cubist forms defined by a textural orange peel which refers to the sour orange whose peel flavors this curaçao liqueur. The clown’s nose clip is not just an eye-catching device—Loupot borrowed the accessory from photographs of the famed mime artist Najac as Pierrot.
Les Belles Affiches, Paris
literature: Loupot/Zagrodzki, 86B; Affiche Réclame, 19; PAI-LXXXII, 338