326
326
Beggarstaff Brothers (James Pryde and William Nicholson) follow artist
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Rowntree's Elect Cocoa : Metal Sign
Rowntree's Elect Cocoa : Metal Sign
c. 1895 30 h × 19¾ w in (76 × 50 cm)
estimate: $7,000–9,000
result: $4,410
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Still in operation today, Rowntree is an English confectionary brand founded in the early 1860s. This fabulous Beggarstaff design gives a visual nod to the company's Quaker roots in promotion of its superior chocolate products. Less than a decade earlier, Rowntree had purchased a press from the Van Houten chocolate company, allowing them to expand from a small family-run business into a major player in the market. Today, they are best known as the inventors of the Kit Kat bar, Smarties, and Aero chocolate. This is a metal sign of the poster.
literature: (all var): DFP-I, 119; Timless Images, 73; Iskin, 1.14; PAI-LXIX, 216
This work will ship from Lambertville, New Jersey.