It may be snowing, but this heavily bundled Chérette is prancing down the street as if it were spring. She has wisely chosen Pastilles Géraudel to fend off the first signs of a winter cold. As the slogan says, “If you cough, take Géraudel Pastilles”—a tag line which appeared on all of the company’s ads from France to China. “This is one of the most striking examples of the work by Jules Chéret... The clarity of the color is astonishing and denotes the influence of Impressionist painting” (Health Posters, p. 14).
Imp. Chaix, Paris
literature: Chéret, 1181; Broido, 910; DFP-II, 259; Health Posters, 6; Gold, 32; PAI-XCIII, 219