Loupot created three designs for Canton Furriers in Lausanne; this image of a fur-swaddled, ivory-skinned woman with a bee-stung pout first appeared in 1924 (see PAI-LXVIII, 473). In the early 1930s, the background color changed to blue and would remain so throughout a variety of address changes for the company. This is the third edition in the series with the 20 Rue de Bourg address, printed from the same lithographic stones as the original. Asked why the black background was replaced by blue over time, the chief of operations, Richard Canton, revealed that blue provided better visibility during the winter months.
R. Marsens, Lausanne
literature: Art Deco/Duncan, p. 426; Lopez, 27; Loupot, 13; Loupot/Zagrodzki, 54D; Margadant, 335 (var); PAI-XCI, 309