130
130
1949 59½ h × 39⅛ w in (151 × 99 cm)
estimate: $2,600–3,000
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As his most celebrated poster, the importance of this image to Savignac's career cannot be overstated. It is emblematic of his iconic style: disarmingly simple, almost childlike in its brushwork, and relying on basic colors and uncluttered compositional space to impart a cheerful, amusing message to the viewer. The design lets us know in no uncertain terms that this soap is made with milk.
Imp. Bedos, Paris
literature: Savignac, 314; Savignac A-Z, p. 21; Savignac/Forney, 314a; Weill, 515; Musée d’Affiche, 103; Publicité, p. 167; PAI-XCII, 339
This work will ship from Lambertville, New Jersey.