An established celebrity is always a good way to place the public’s attention on your product. Not only is international cartoon sensation Tintin used by Savignac in this advertisement, but he’s promoting his own soft drink, Tintin Orange, produced by the Tintin Drink Society of Paris. This pasteurized and carbonated orange beverage is made with “pure sugar” for “kids from 7 to 77.” Savignac borrows the intrepid Belgian teenage reporter directly from his creator, Georges Remi Hergé, whom he credits on the poster with “d’après Hergé.” Tintin’s come a long way since his debut in the pages of Le Vingtième Siècle in 1929. Beginning in 1930, the comic strips were put into book form and gained near global popularity in 1958 when they were translated into other languages. Savignac presents the amateur sleuth taking a break from one of his adventures to split a bottle of his namesake pop with his constant companion, Snowy (or Milou in the original French), who so enjoys it that he holds his beloved bone with his ear as to not interfere with his quality refreshment time.
literature: Savignac, 77; Savignac/Japan, 22; PAI-XCII, 340
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