Rare Posters 
5 March 2025
Rare Posters 
153

Jules Chéret 1836–1932

Folies-Bergère / La Loïe Fuller

1893 48¼ h × 34 w in (123 × 86 cm)
estimate: $3,000–4,000
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The ethereal performer Loïe Fuller commissioned and paid for many lithographic posters for her performances, and this one from Chéret lives on in infamy. The editor of The Poster wrote in 1899, "With excellent judgment she went to Chéret—Chéret the master of gorgeous and fantastic color—to herald her earlier performances in that metropolis to the gaiety of which his posters have added so materially... In his long career as an affichiste, Chéret has produced nothing more successful than his series of designs for Loïe Fuller" (Loïe Fuller/Current, p. 129).
Imp. Chaix, Paris
literature: Chéret, 154; Broido, 125; Maindron 1896, 113; DFP-II, 233; Maitres, 73; Reims, 411; Wine Spectator, 13; Loïe Fuller/Current, p. 129; PAI-XCII, 178

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