"This poster... was aimed at attracting tourists to the Land of Israel. It was designed to speak to a Christian audience as much as to Jews of the Diaspora, as can be seen in Raban's choice to set the timeless idyll on the shores of the Sea of Galilee. In the distance, framed by the blooming almond tree and date palm heavy with fruit, is the snowy peak of Mount Hermon. The verse from the Song of Songs (2:11-12) set in the stones of the frame strengthens the connection to the land of the Bible. All these elements symbolize renewal and the coming of spring, emblematic of the burgeoning Zionist society. The symbolic language of this poster—the idyllic and timeless landscape untouched by modern society, the Oriental (Arab) dress and architecture, the Biblical verse and setting—was part of the ideology and aesthetic of the early Zionist movement, which aimed to strengthen the physical connection of the Jewish people to the Land of Israel" (Israel Museum website).
This work will ship from Lambertville, New Jersey.