Poster Auctions International

“The rationale most often offered [for the War Savings Stamps campaign] was that no contribution to the war effort was too small, that even collected in nickels and quarters the money could be used by the government to hire workers and purchase raw materials that would help win the war... Committees, or War-Savings Societies, were set up all over the country to sell Savings Stamps, which were in effect small-denomination securities available in stores, hotels, theaters, and even in booths set up on the sidewalks... By means of inventive campaigning, the government was able to bring in more than a billion dollars through the sale of Thrift and War Savings Stamps” (Rawls, p. 219-222). And while the economic realities of the initiative were unquestionably shrewd—that no amount is too small an amount when it comes to funding a just cause—it certainly couldn’t have hurt that this particular angelic embodiment of certain victory is drop-dead sexy: an alabaster-skinned, scarcely draped vision guaranteed to make every red-blooded American male dig deep.
Rusling Wood Litho., New York
literature: Theofiles, 184; PAI-LXXXIV, 96